Beauty & Fashion
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Atlas of Morocco to Miami: Chadia Ouqassou’s Moroccan Hair Secrets Revolutionize American Beauty
Moroccan Hair secrets
Chadia Ali Ouqassou understands a critical lesson that many of us forget; sometimes, the old ways are still the best ways. Beauty is timeless.
Born and raised in Morocco, to a Berber family, Chadia’s upbringing kept her in touch with her roots. Her close connection with her grandmother taught her a lot about traditional Berber secrets for luxury hair care.
Morocco is a humid, wind-swept, sun-baked country with driving blizzards and radical seasonal change. In this harsh environment, the women of Morocco had to work to keep their hair- the symbol of their world-renowned beauty- thick, strong, and healthy.
Chadia’s grandmother would treat Chadia’s hair with traditional Barbary Fig Seed oil blends. Over time, Chadia came to realize just how powerful this oil really was. Even in the most unfriendly weather, her hair stayed as black, solid, and silky smooth as ink.
Though she didn’t know how, she already knew, in her heart, that she had to share this secret with the world.
As she blossomed into a young woman, she realized that knowledge is just as important as beauty. She attended the prestigious Al Akhawayn University, getting her undergraduate in logistics and finance. She made the bold decision to move to the United States for her MBA, and to turn her dream into a reality.
She made her way to Nova Southeastern University in Miami, Florida, where she refined her talents with rigorous study, pursuing her MBA. Warm, lively, and beautiful, Miami almost felt like home to Chadia, who fought homesickness by spending time with Moroccan friends and enjoying traditional couscous dishes.
With the passion to share her cultural secrets, and the knowledge to be a successful entrepreneur, Chadia knew she was ready. This was when she launched her Amazighen brand of traditional hair care and beauty secrets.
Though it took years of planning and work, she’d finally made it a reality- here in America, she could bring the time-tested traditions of Moroccan hair care to women all around the world.
Today, as CEO and founder of Amazighen oils; Chadia’s mission is to keep her brand authentic and connected to her roots. The foundation of Amazighen is Chadia’s deep connection with her Berber heritage.
Chadia and her team share hair care tips, styling advice, and information on their signature oil blend at www.amazighen.com and on Instagram : @amazighenoils
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